Traditionally, I am not a fan of these types of gimmicky co-branding opportunities, but in the case of the Doritos Locos Taco, I am all in. I don't think Taco Bell even realized how big of a success this product would be.
Doritos Locos Taco
Taco BellTacos
Taco Bell's Doritos Locos Taco is a standard crunchy taco with one twist — the shell is made from Doritos. Seasoned beef, lettuce, and cheese inside a Nacho Cheese Doritos shell. It was a massive hit when it launched and still one of Taco Bell's most iconic menu innovations, bridging the gap between snack food and fast food.
Similar Tacos items
Head-to-head
Compare this item against any other. First-time comparisons take a few seconds to generate.